For the longest time I didn’t understand the point of sites like MySpace, Facebook, Twitter, Plurk, Friendfeed, etc. I would hear people say, “Do you have a MySpace?” or “Are you on Facebook?” and would think it was just another Internet trend that would come and go like so many other memes and sites have in the past. I didn’t see the value in these ’social networking’ sites and figured they were more for high schoolers to keep in touch and nothing more.
One day, a couple years ago, a coworker and I were talking about old friends we hadn’t seen since high school. He told me that he had actually reconnected with them via MySpace and so I decided to take the dive and make a profile. As I looked around MySpace, I found myself irritated with the vast amount of useless (and rather personal) information about people on there. Determined not to be ‘one of those people’, I set my profile to private and did find a few friends but after a year or so found myself feeling very unattached to the site as a whole and deleted my profile. My original venture into the world of social networking had begun, however, and I had no idea where it was to go…
In June of 2008 I read an article about a social networking site that was brand new called Plurk. The article spoke very highly of it and mentioned how it was like Twitter only more conversational and more personal. I decided to check it out. Plurk displays your posts (called plurks) in a horizontal timeline fashion alongside other Plurkers that are are following but keeps replies to those plurks vertically inline with that plurk. Difficult to explain in words but I suggest you check Plurk out for yourself.
I found it difficult to pull myself away from Plurk. I was either anxiously awaiting replies to my own plurks or mad with curiosity about what the next plurk from another plurk friend. I would spend hours each day browsing, plurking, and replying to others’ plurks. I couldn’t get enough.
A couple months after joining Plurk, I created a Facebook profile. I consider Facebook to be MySpace without all of the crap associated with it. Facebook also has a more mature user base which makes the whole networking aspect of social networking more possible. I have continued to use Facebook and enjoy it very much. Next came Twitter. Yet another fix for my growing online addiction.
So here I am today, like a crack addict, Plurking, Tweeting, and Facebooking daily. There are certainly more unhealthy addictions that I could have. I have got to say, though, with Twitter in particular, I have come to use it as a networking tool and have met the most interesting people locally through it that I would not have otherwise. I have also received business leads from being a part of those social networks. The point is, online social networking, while addictive, can be a great way to build your business. They can be whatever you make of them, and that’s the beauty of modern social networking online.
Soon I will be posting some information on how to use social networks to build a good business network. Until then, go ahead and join those networks. Join and take in the addiction, the crack, that is online social networking.